Sponsorship relationship basics: Sponsoring businesses contribute capital, or in some cases goods and services, to support CCC’s ongoing operations and events. In exchange, CCC will advertise and promote the sponsors’ brand, products and services to the club and to the wider community.
CCC sponsorship should be considered an advertising and marketing investment. Sponsorship provides the benefits of traditional advertising and much more.
1. REACH AN AFFLUENT, ACTIVE DEMOGRAPHIC WITH CCC SPONSORSHIP
Cyclists and triathletes tend to be young, affluent and active. CCC members are prime targets for your advertising. While demographic statistics are not kept for CCC, below are national cycling demographics:
U.S. Cycling Demographics*
- 100 million cyclists in the US
- 65 million people attend competitive cycling events
- 6 million bicycle commuters
- 250,000 competitive adult cyclists in US
- 8.3 million Avid cyclists (those who ride at least 52 times/year)
- Median price for a racing bike: $4,000
2. THE LOYALTY EFFECT & CCC’S LARGE & DIVERSE MEMBERSHIP
The loyalty effect is the phenomenon of loyal customers selectively choosing a preferred business’s offerings over those of a competitor. Loyal customers are less sensitive to price competition, and are less receptive to a competitor’s advertising.
Do you want more loyal customers for your business? CCC members know that sponsors make club programs possible. Therefore, when offered a choice, CCC members tend to choose sponsors over non‐sponsors. With over 200 active members who live, shop and dine locally, CCC’s membership represents millions of dollars of income that will be spent locally.
3. EXPRESS CORPORATE VALUES THROUGH SPONSORSHIP
Cycling is a technologically‐advanced sport that demands perseverance, hard work and attention to detail. Are these traits you would want associated with your business or your employees? By sponsoring CCC, your company’s image will be positively influenced.
By sponsoring CCC, you will also be seen as supporting these societal goals:
- Fitness, health and active lifestyles
- Green Transportation
- The fight against childhood obesity
- Sharing the road
- Athletic excellence
4. FEEL GOOD: YOU ARE CONTRIBUTING TO THE GROWTH OF CYCLING
When you sponsor CCC you can feel good knowing your sponsorship will directly support cycling at the local, grass‐roots level. CCC promotes bike safety, children’s cycling programs and accessible cycling for beginners.
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